Compare We are Football prices across trusted key stores and find the best deal. Developed by Winning Streak Games. Published by THQ Nordic. Released on 6/10/2021. Available on PC. Genres: Simulation, Sports, Strategy.

If Football Manager's wall of nested menus has ever made you close the game in frustration, We Are Football is the alt-tab you've been waiting for. The catch: zero official licenses and AI that rarely punishes sloppy tactics.

My first honest reaction to We Are Football was relief. The UI is bold, bright, and structured around one-week blocks rather than an endless scroll of continental scouting reports. Each block drops you into a rhythm of training sessions, sponsorship negotiations, press obligations, and then match day, all completable in a sitting rather than a weekend. For players who have bounced off Football Manager's complexity ceiling, that pacing alone is worth paying attention to. The management layer is wider than it might initially appear. Beyond squad selection and tactics, you are running a full club operation: securing sponsor deals, managing staff, handling fan relationships, running an IPO, even selling shares to investors. Player personalities are baked into the system too, with each squad member carrying a psychological profile that affects dressing room dynamics and positional fit. The assistant manager can absorb as many of these tasks as you hand off, which means total newcomers can focus purely on formation and transfer decisions while the AI handles the background noise. That is the correct design call, and it makes the game genuinely accessible in a way that the genre rarely manages. Where the cracks show up is in the match engine and AI difficulty. The match presentation runs on a 2D text-commentary-style display rather than a 3D pitch view, which is not a dealbreaker by itself, but the logic driving results can feel inconsistent. Scoring six goals against the equivalent of Manchester City at home, comfortably, is not a weekly outlier. Opposition squads tend to pick suboptimal lineups and rarely spring tactical surprises, which means the mid-table climb loses tension faster than it should. Tactical mid-game adjustments do register, and the flexible formation system responds to half-time changes, but the AI ceiling means you will rarely be forced to make them under pressure. The licensing situation is the other honest conversation to have. No real player names, no official league branding. Clubs carry thinly veiled stand-ins, and non-German rosters are built from procedurally assigned names that make emotional investment harder to sustain across a multi-season save. The Steam Workshop is active, and community data packs do exist to restore real names and kits, but you are relying on the community to deliver what the base game skips. Covering 40 leagues across 22 countries is a respectable scope, and the built-in editor lets you construct custom clubs or leagues from scratch, which helps. It just is not a substitute for first-party licensing, and veteran football management players will feel that gap acutely. For the right buyer, though, the calculus flips. If you want a football management session that runs a full season in an afternoon, includes a women's football mode with parity features, supports local split-screen co-op, and does not require a 40-page tactical primer to get started, We Are Football delivers a relaxed but functional loop. The Steam Workshop community extending the editor-built ecosystem is a long-term asset. Veterans of FIFA Manager or the old Anstoss series in particular will find the pacing familiar and the club-building structure rewarding enough to justify a few seasons. Just go in with calibrated expectations about the AI and the name database, and you will have a reasonable time. Diego, Scout Team

We are Football

We are Football

Jun 10, 2021Winning Streak GamesTHQ Nordic
GamerScout Says

If Football Manager's wall of nested menus has ever made you close the game in frustration, We Are Football is the alt-tab you've been waiting for. The catch: zero official licenses and AI that rarely punishes sloppy tactics.

PC
Best Price Available
€2.70
at Kinguin
Lowest tracked: €2.44
Track this price

GamerScout Verdict

Solid pick for newcomers to football management sims and FIFA Manager veterans, a harder sell for anyone expecting FM-level AI or real player names.

Compare Prices(9 stores)

KinguinBest price
StandardGlobalSteam KeyKey
€2.70
Priced in EUR by the store
Buy
StandardEurope (EU)Steam KeyKey
€2.79-89%
Priced in EUR by the store
Buy
StandardGlobalSteam KeyKey
€2.79-89%
Priced in EUR by the store
Buy
StandardEurope (EU)Steam KeyKey
€2.83
Priced in EUR by the store
Buy
StandardGlobalSteam KeyKey
€2.91
Priced in EUR by the store
Buy
StandardLatin AmericaSteam KeyKey
€3.31-87%
Priced in EUR by the store
Buy
StandardGlobalSteam KeyKey
€4.26-83%
Priced in EUR by the store
Buy
StandardGlobalSteam KeyKey
€23.49-6%
Priced in EUR by the store
Buy

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Price History

Lowest tracked
€2.446 Jun 2026
Current best
€2.70
Keyshops
€2.40€2.53€2.66€2.795 Jun28 Jun22 Jul14 Aug6 Sept
5 Jun — 6 Sept
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Screenshots & Media

About We are Football

My first honest reaction to We Are Football was relief. The UI is bold, bright, and structured around one-week blocks rather than an endless scroll of continental scouting reports. Each block drops you into a rhythm of training sessions, sponsorship negotiations, press obligations, and then match day, all completable in a sitting rather than a weekend. For players who have bounced off Football Manager's complexity ceiling, that pacing alone is worth paying attention to. The management layer is wider than it might initially appear. Beyond squad selection and tactics, you are running a full club operation: securing sponsor deals, managing staff, handling fan relationships, running an IPO, even selling shares to investors. Player personalities are baked into the system too, with each squad member carrying a psychological profile that affects dressing room dynamics and positional fit. The assistant manager can absorb as many of these tasks as you hand off, which means total newcomers can focus purely on formation and transfer decisions while the AI handles the background noise. That is the correct design call, and it makes the game genuinely accessible in a way that the genre rarely manages. Where the cracks show up is in the match engine and AI difficulty. The match presentation runs on a 2D text-commentary-style display rather than a 3D pitch view, which is not a dealbreaker by itself, but the logic driving results can feel inconsistent. Scoring six goals against the equivalent of Manchester City at home, comfortably, is not a weekly outlier. Opposition squads tend to pick suboptimal lineups and rarely spring tactical surprises, which means the mid-table climb loses tension faster than it should. Tactical mid-game adjustments do register, and the flexible formation system responds to half-time changes, but the AI ceiling means you will rarely be forced to make them under pressure. The licensing situation is the other honest conversation to have. No real player names, no official league branding. Clubs carry thinly veiled stand-ins, and non-German rosters are built from procedurally assigned names that make emotional investment harder to sustain across a multi-season save. The Steam Workshop is active, and community data packs do exist to restore real names and kits, but you are relying on the community to deliver what the base game skips. Covering 40 leagues across 22 countries is a respectable scope, and the built-in editor lets you construct custom clubs or leagues from scratch, which helps. It just is not a substitute for first-party licensing, and veteran football management players will feel that gap acutely. For the right buyer, though, the calculus flips. If you want a football management session that runs a full season in an afternoon, includes a women's football mode with parity features, supports local split-screen co-op, and does not require a 40-page tactical primer to get started, We Are Football delivers a relaxed but functional loop. The Steam Workshop community extending the editor-built ecosystem is a long-term asset. Veterans of FIFA Manager or the old Anstoss series in particular will find the pacing familiar and the club-building structure rewarding enough to justify a few seasons. Just go in with calibrated expectations about the AI and the name database, and you will have a reasonable time.

Diego
Diego · Scout Team

Strategy & simulation

Tags

auto-admittedFootball Manager-liteWomen's Football ModeLocal Co-op ManagementSeason-in-an-AfternoonClub BuildingStock Market MechanicsWorkshop SupportNo Official Licenses

System Requirements

Minimum

OS
64-bit Windows 7 / 8 / 10
Processor
AMD / Intel processor running at 2.6 GHz or higher
Memory
4 GB RAM
Graphics
AMD/NVIDIA dedicated graphics card, with at least 1…

Recommended

OS
64-bit Windows 10
Processor
AMD / Intel processor running at 3.3 GHz or higher
Memory
8 GB RAM
Graphics
AMD/NVIDIA dedicated graphics card, with a…

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Reviews & Ratings

Steam
77%(1,455)

Game Info

Developer
Winning Streak Games
Publisher
THQ Nordic
Release Date
Jun 10, 2021

Features

Single-playerMultiplayerPvPShared/Split Screen PvPShared/Split ScreenSteam AchievementsSteam Trading CardsSteam Workshop+6 more

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Frequently asked questions about We are Football

How much does We are Football cost?

As of 6 September 2026, the cheapest in-stock offer for We are Football is €2.70 at Kinguin, out of 13 live offers we track across verified key stores. Prices change daily — the table on this page is refreshed continuously.

Where can I buy We are Football cheapest?

The lowest in-stock price we track for We are Football is €2.70 at Kinguin (6 September 2026). We compare 13 live offers from verified key stores — the full table with every store and its trust score is on this page.

What platforms is We are Football available on?

We are Football is available on PC.

When was We are Football released?

We are Football was released on 10 June 2021.

Who developed We are Football?

We are Football was developed by Winning Streak Games and published by THQ Nordic.