Game Price Comparison Report 2026

The same game costs 51% more at the priciest store than the cheapest

We compared 20,687 games across 9 verified key stores using 157,259 live price points. If you buy without comparing, here's what it costs you.

Data as of 5 August 2026 · sample: 20,687 games · 157,259 price points · 9 stores Download the data (CSV, CC BY 4.0)

51%
Average price gap between stores (same game)
€8.39
Average saved by buying at the cheapest store
77%
of games where comparing saves 25%+
15,875
games compared across 3+ stores

The Steam tax

Steam is rarely the cheapest place to buy

Across 8,510 games sold on both Steam and a verified key store, a key was the cheaper option 91% of the time. Buying the key saved a median of 55% — around €5.47 per game.

9%
of games where Steam had the lowest price
55%
median saved by buying a key instead
€5.47
average saved per game

Which store is cheapest?

How often each store had the lowest price across 20,687 compared games. No store always wins — the cheapest price moves per title.

Eneba
35.1%
Kinguin
33.5%
Gamivo
12.1%
YuPlay
9.8%
G2A
4.2%
Fanatical
3.3%
Electronic First
1.5%
IndieGala
0.4%
GameBillet
0.1%

How big is the gap?

Price spread between the cheapest and priciest store, per game.

Under 10% gap
9%
1,844 games
10–25% gap
14%
2,999 games
25–50% gap
23%
4,797 games
50%+ gap
53%
11,047 games

Biggest savings right now

Live examples where comparing stores saves the most — click any game to see the full price table.

Compare any game in seconds

GamerScout shows the live lowest price across every verified key store for thousands of PC and console games — so you never overpay.

Methodology

Figures are computed from GamerScout's live catalogue on 5 August 2026: 157,259 in-stock, priced offers across 9 verified key stores, covering 20,687 games available at two or more stores.

For each game we take the lowest in-stock price per distinct store (so different editions or regions at the same store are never compared against each other), then measure the gap between the cheapest and most expensive store. All prices are normalised to EUR. Free-to-play titles and offers under €1 are excluded. Data updates daily; this report is generated live.

Only real activation keys are counted — shared-account listings (cheaper, but risky) are excluded, matching the Best Price shown on every game page. The Steam-versus-keys figures compare, per game, the official store price against the cheapest verified keyshop.

Frequently asked questions

How much do game prices vary between stores?

For the same game, the price differs by an average of 51% between the cheapest and most expensive store (median 53.1%) — an average of €8.39 saved by buying at the cheapest store.

Is it cheaper to buy games on Steam or from a key store?

A verified key store is cheaper on 91% of games. Steam had the lowest price on just 9% of the 8,510 games sold on both, and buying the key saved a median of 55% (about €5.47 per game).

Which game key store is cheapest?

Across 20,687 compared games, Eneba is cheapest 35.1% of the time, Kinguin is cheapest 33.5% of the time, Gamivo is cheapest 12.1% of the time, YuPlay is cheapest 9.8% of the time, G2A is cheapest 4.2% of the time, Fanatical is cheapest 3.3% of the time, Electronic First is cheapest 1.5% of the time, IndieGala is cheapest 0.4% of the time, GameBillet is cheapest 0.1% of the time. No single store always wins — which is why comparing matters.

Is it worth comparing game prices?

Yes — on 77% of games, comparing stores saves you 25% or more. The price table on GamerScout shows the live lowest price across every verified store for any game.

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