Game Price Comparison Report 2026

Average price gap for matching variants: 40.8%

Sample: 869 matching game contexts across 9 stores.

Data as of 5 November 2026 · sample: 869 games · 3,748 price points · 9 stores Download the data (CSV, CC BY 4.0)

Sample of up to 1,000 published paid base games ordered by Steam review count, then game ID. One default platform, edition and seller region per game; native EUR only. Compare the cheapest eligible offer per distinct active store within that exact context. Missing context dimensions are excluded. No price-ratio trimming or currency conversion. Percentage gap is (highest - lowest) / highest. Every store tied at the minimum receives one win for that game context; shares divide wins by all compared game contexts and may sum above 100%. Official-store comparisons include every store classified as official, not just Steam.

40.8%
Average price gap between stores (same game)
€18.27
Average saved by buying at the cheapest store
61%
of games where comparing saves 25%+
737
games compared across 3+ stores

Official stores and keyshops

In 393 matching contexts, an official store tied or beat the cheapest keyshop in 13% of cases. The median difference relative to the official price was 37%.

Which store is cheapest?

Share of 869 compared game contexts where each store tied for the lowest observed price. Every tied store counts, so shares can total more than 100%.

Gamivo
28.2%
Kinguin
25.4%
Eneba
23.4%
G2A
14.2%
Fanatical
6%
YuPlay
2.1%
Electronic First
0.9%
GameBillet
0.8%
IndieGala
0.3%

How big is the gap?

Price spread between the cheapest and priciest store, per game.

Under 10% gap
11%
98 games
10–25% gap
27%
237 games
25–50% gap
25%
216 games
50%+ gap
37%
318 games

Largest observed gaps in this sample

Each example compares one matching variant. Open it to check current availability.

Compare any game in seconds

Compare observed offers for a selected platform, edition and seller region.

Methodology

Sample of up to 1,000 published paid base games ordered by Steam review count, then game ID. One default platform, edition and seller region per game; native EUR only. Compare the cheapest eligible offer per distinct active store within that exact context. Missing context dimensions are excluded. No price-ratio trimming or currency conversion. Percentage gap is (highest - lowest) / highest. Every store tied at the minimum receives one win for that game context; shares divide wins by all compared game contexts and may sum above 100%. Official-store comparisons include every store classified as official, not just Steam.

Report calculated: 2026-11-05. Seller-feed observations in this sample: 2026-11-01T04:05:01.899Z - 2026-11-05T17:57:54.079Z.

Frequently asked questions

What does the average gap compare?▾

Within this sample, matching platform, edition and seller-region offers differ by an average of 40.8% of the higher price.

Does this measure the entire catalog?▾

Sample of up to 1,000 published paid base games ordered by Steam review count, then game ID. One default platform, edition and seller region per game; native EUR only. Compare the cheapest eligible offer per distinct active store within that exact context. Missing context dimensions are excluded. No price-ratio trimming or currency conversion. Percentage gap is (highest - lowest) / highest. Every store tied at the minimum receives one win for that game context; shares divide wins by all compared game contexts and may sum above 100%. Official-store comparisons include every store classified as official, not just Steam.

Are these live checkout prices?▾

These are seller-feed observations. The report calculation date is separate from each winning offer observation; check the seller before purchase.

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