Compare BAD END prices across trusted key stores and find the best deal. Developed by Arai Koh Create Office. Published by YOX-Project. Released on 11/25/2015. Available on PC. Genres: Adventure, Casual, Indie.

A two-hour Japanese horror visual novel that weaponizes the creepypasta premise against you - worth it for the meta concept alone, less so for the resolution that follows.

My instinct with tiny, no-name visual novels from Japanese one-person studios is to lean in quietly and give them the attention bigger releases crowd out. BAD END earns that attention right away with its core conceit: protagonist Kyuuhei Inui loses his best friend Yuuji to a mysterious mobile game rumored to kill players in real life when they reach a bad ending, then decides the only way to understand the truth is to load the game himself. It is a game-within-a-game structure, and for the first hour or so, that recursive horror hums with genuine unease. You are playing a visual novel about a boy playing a visual novel, and the urban-legend atmosphere - online rumors, sudden death, a creeping sense that the stakes might actually be real - is quietly effective while it lasts. The actual moment-to-moment experience is standard VN fare: read text, select a choice when prompted, watch the branch unfold. What saves the pacing is that the ADV+++ engine gives you a save-anywhere system and a skip function, so returning from a dead end costs you almost nothing. Multiple endings are threaded through the story, and hunting them across two or three playthroughs takes somewhere between three and five hours total. The early choices inside the game-within-the-game lean on blind luck - Kyuuhei's first major decision in the inner narrative asks you to pick a direction to run with zero contextual clues, which feels less like deliberate tension and more like the game shrugging. Later choices reward attention: if you have been reading carefully, the correct paths become perceptible, and there is real satisfaction in threading the needle toward the true ending. Where BAD END stumbles is in delivering on its own premise. The art is anime-standard and colorful, but backgrounds recycle heavily across the runtime. More damaging to the horror mood: ambient sound is sparse to the point of silence in scenes that cry out for atmospheric texture. A game that wants you unsettled by urban legend needs a soundscape that creeps under the skin; the music is pleasant enough in its own right, but it does not do the atmospheric heavy lifting the premise demands. The final revelation pivots into melodrama - jealousy, shadows, a twist that splits the community between charmed and underwhelmed. Call it pulp horror that runs out of confidence right before the landing. For all that, BAD END has something a lot of longer, more polished VNs lack: a concept with genuine personality. The meta-horror framing is the kind of idea that could sustain a much bigger story, and even inside this short runtime it plants that uneasy seed - the one that makes you pause before making a choice, however briefly. Steam achievements are earnable across multiple playthroughs, and a CG gallery and music mode unlock post-completion for completionists who want to sit with the art a little longer. It is a micro-commitment: you can see everything the game has in a single afternoon. If you are a VN reader who enjoys collecting endings and does not mind a story that aims higher than it lands, this is a perfectly reasonable way to spend that afternoon. If you need your horror to actually deliver dread, temper expectations accordingly. Kai, Scout Team

BAD END

BAD END

Nov 25, 2015Arai Koh Create OfficeYOX-Project
GamerScout Says

A two-hour Japanese horror visual novel that weaponizes the creepypasta premise against you - worth it for the meta concept alone, less so for the resolution that follows.

PC
Steam Deck VerifiedProtonDB Platinum
Best Price Available
€0.00
at N/A
Historical low: €1.02

GamerScout Verdict

Worth a single afternoon for VN collectors drawn to meta horror concepts, but don't expect the premise to fully pay off.

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Screenshots & Media

About BAD END

My instinct with tiny, no-name visual novels from Japanese one-person studios is to lean in quietly and give them the attention bigger releases crowd out. BAD END earns that attention right away with its core conceit: protagonist Kyuuhei Inui loses his best friend Yuuji to a mysterious mobile game rumored to kill players in real life when they reach a bad ending, then decides the only way to understand the truth is to load the game himself. It is a game-within-a-game structure, and for the first hour or so, that recursive horror hums with genuine unease. You are playing a visual novel about a boy playing a visual novel, and the urban-legend atmosphere - online rumors, sudden death, a creeping sense that the stakes might actually be real - is quietly effective while it lasts. The actual moment-to-moment experience is standard VN fare: read text, select a choice when prompted, watch the branch unfold. What saves the pacing is that the ADV+++ engine gives you a save-anywhere system and a skip function, so returning from a dead end costs you almost nothing. Multiple endings are threaded through the story, and hunting them across two or three playthroughs takes somewhere between three and five hours total. The early choices inside the game-within-the-game lean on blind luck - Kyuuhei's first major decision in the inner narrative asks you to pick a direction to run with zero contextual clues, which feels less like deliberate tension and more like the game shrugging. Later choices reward attention: if you have been reading carefully, the correct paths become perceptible, and there is real satisfaction in threading the needle toward the true ending. Where BAD END stumbles is in delivering on its own premise. The art is anime-standard and colorful, but backgrounds recycle heavily across the runtime. More damaging to the horror mood: ambient sound is sparse to the point of silence in scenes that cry out for atmospheric texture. A game that wants you unsettled by urban legend needs a soundscape that creeps under the skin; the music is pleasant enough in its own right, but it does not do the atmospheric heavy lifting the premise demands. The final revelation pivots into melodrama - jealousy, shadows, a twist that splits the community between charmed and underwhelmed. Call it pulp horror that runs out of confidence right before the landing. For all that, BAD END has something a lot of longer, more polished VNs lack: a concept with genuine personality. The meta-horror framing is the kind of idea that could sustain a much bigger story, and even inside this short runtime it plants that uneasy seed - the one that makes you pause before making a choice, however briefly. Steam achievements are earnable across multiple playthroughs, and a CG gallery and music mode unlock post-completion for completionists who want to sit with the art a little longer. It is a micro-commitment: you can see everything the game has in a single afternoon. If you are a VN reader who enjoys collecting endings and does not mind a story that aims higher than it lands, this is a perfectly reasonable way to spend that afternoon. If you need your horror to actually deliver dread, temper expectations accordingly.

Kai
Kai · Scout Team

Indie & narrative

Tags

singleplayerachievementscontroller-supporttrading-cardscloud-savestier:sub-5Game-Within-A-GameUrban Legend HorrorMultiple EndingsBlind-Choice BranchingCG GalleryCompletionist-FriendlyAfternoon Runtime

System Requirements

Minimum

OS
Windows 11 / 10
Memory
4 GB RAM
DirectX
Version 9.0c
Storage
313 MB available space
Graphics
1280x720, 32-bit colors, Vertex Shader 2.0, Pixel Shader 2.0
Processor
AMD Ryzen series, Intel Core i series, or equivalent
Sound Card
DirectSound compliant device

Recommended

Memory
8 GB RAM
Graphics
1920x1080

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Game Info

Developer
Arai Koh Create Office
Publisher
YOX-Project
Release Date
Nov 25, 2015

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What platforms is BAD END available on?

BAD END is available on PC.

When was BAD END released?

BAD END was released on 25 November 2015.

Who developed BAD END?

BAD END was developed by Arai Koh Create Office and published by YOX-Project.