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Kojima Says Big Publishers Called OD 'Crazy' Before Xbox Stepped In

Hideo Kojima shopped his mysterious new project OD around to major publishers and got laughed out of the room before Xbox agreed to back it.

Alex

Alex

June 24, 2026

1 min read0 likes
Kojima Says Big Publishers Called OD 'Crazy' Before Xbox Stepped In — GamerScout

Hideo Kojima is no stranger to pitching weird ideas, but apparently OD was weird enough to spook some of the biggest names in the industry. Kojima has revealed that when he brought the project to major companies, the response was pretty blunt: you're crazy, this has never been done before. Which, honestly, might be the most convincing endorsement a Kojima game can have at this point.

Xbox ended up being the studio willing to take the leap, and given what little we know about OD so far, that tracks. The project is built around a collaboration with filmmaker Jordan Peele, and everything Kojima has teased suggests it sits somewhere between interactive horror and something that genuinely resists a clean genre label. Kojima describes it as something nobody has ever seen before, and while that phrase gets thrown around constantly in game marketing, his track record with Death Stranding suggests he actually means it in a structural, not just aesthetic, sense. Whether OD lands or completely bewilders its audience remains to be seen, but the fact that it scared off cautious publishers before finding a home is, paradoxically, a decent reason to stay curious about it.

Alex

Alex

Catch-all — action, adventure, simulation, racing, casual, horror, puzzle